We don’t play like THIS

Community campaign against Child Sexual Abuse in Malinalco, State of Mexico. @Imaginalco launched the campaign “ASÍ no Jugamos” (We don’t play like THIS) in 2021, as part of the program for the detection, prevention, and treatment of Child Sexual Abuse (CSA). This organization provides tools, networks, and opportunities for girls, boys, and young people in the community to live fully and choose their life paths. The visual concept was developed participatively based on workshops conducted with children and adolescents from the community. The workshops were facilitated together with Andrea Fajardo, Ximena Camou, and Ana Paula Martínez, colleagues with extensive experience in community work.